Branding

Branding

Brand Image vs. Brand Reputation: What’s the Difference?

Avoid the cloud of confusion between brand image and brand reputation. Your business will thank you.

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Branding

How Your Brand Gets Cool

How to know when cool matters to your brand—and how to be cool when it does.

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Branding

How a Strong Brand Strategy Helps Define Corporate Culture

How companies can use their brand strategy to build a strong corporate culture and an engaged employee base is explained in this article.

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White Papers

Developing a Brand Promise and Values to Lead to a Highly Valued Brand

A brand is more than a mark: A logo, icon, or company name in a fancy font. As pretty as that mark may look, it isn’t the “brand” in the marketing sense—and it certainly is . . .

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Branding

Using Your Brand to Set Your Marketing Voice and Tone

How to craft your brand’s voice and tone for marketing.

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Branding

How Branding and Data Explain Coca-Cola’s “America the Beautiful”

How Coca-Cola’s latest ad campaign follows its brand guidelines and ties to changing demographics.

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Branding

Why You Need a Brand Standards Manual

Does a brand manual seem like an "extra?" Think again. Standards guides help preserve one of your most valuable assets.

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Branding

The Pitfalls of Tying a Brand to One Person

Companies should think twice about too closely tying their brands to specific people.

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Branding

Rebranding Gone Wrong

Cautionary tales of rebranding gone wrong--and how you can avoid the making the same mistakes.

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Branding

When Not to Invest in Branding

Five times when spending on branding just doesn't make sense.

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Branding

The Value of a Strong Brand

Branding is a lot of work. And expensive, too. So what, then, is the value of a strong brand?

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Making your business immediately recognizable to your target audience is an invaluable marketing tool. From logos to slogans, how you present your business has the ability to further your marketing story and capture and retain the attention of consumers. Learn about how to develop a brand strategy, when to invest in branding, and how your brand can rise above the rest.