Direct Marketing

When Does Direct Mail Work Best?

Though it might seem old fashioned, sometimes direct mail is your best marketing tactic for reaching your target audience and getting it to act.

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Four Big, Success-Derailing Conference Mistakes

If your conference appearance makes any of these four mistakes, you’re not alone. Yet you’re missing out on a lot of opportunity.

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Tips for Your Next Conference Exhibit

Time to refresh—or overhaul—your conference exhibit? Let’s review a few ideas for quick fixes and best practices for an entirely new tradeshow presence.

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How to Create an Effective Marketing Moment

Effective marketing moments hinge on the positive experiences you craft for your target audiences.

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White Papers

Understanding E-mail Marketing Technology

E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send.

The good news? E-mail can have more impac . . .

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White Papers

E-Mail Marketing Best Practices

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think . . .

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The Difference between CRM and E-mail Marketing

What’s the difference between e-mail marketing, marketing automation, and CRM? And what do you need?

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Using E-mail to Reach Your Goals

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

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Getting Out of the Graymail

Don’t waste your efforts sending graymail. Here’s how to clean up those contacts.

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Reactivation Marketing: Re-engaging Quiet Customers

Reactivation marketing is a tactic used to reach out to people who have expressed interest or purchased a product or service but have since disengaged.

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Subject Lines that Increase E-mail Open Rates

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

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How to Create Direct Marketing that Doesn’t Flop

Direct marketing is a highly effective yet competitive marketing tactic in today’s fragmented marketplace. Through a strong direct marketing strategy, you can develop your customer base, build relationships, and drive sales.

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Conference Exhibits: How to Stand Out from the Crowd

Do you tend to get lost in the conference shuffle? Feel like your message isn’t getting through? Here’s how to exhibit above the rest.

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Best Practices in B2B E-mail Template Design

Direct marketing? Here’s how to create an effective template for your B2B e-mail campaign.

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Tips for Successful Holiday B2B Direct Marketing Efforts

How to get in front of clients during the busy holiday season.

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SMS: The Growing Mobile Marketing Giant

Consumers no longer just go on-line—they go on-line on the go. Here's what you need to know about marketing via SMS.

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The Myth of E-mail Open Rates

Open rates are a very misleading measure of e-mail campaign effectiveness.

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Marketing Automation: Five Realities

Five things you should know about marketing automation before you invest in a system.

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