Market Research

The What, the Why, and the How of Behavioral Insights

Understanding consumer behavior is an important part of any marketing strategy. These insights allow companies to tailor their marketing approach and communication to a specific audience.

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The Value of Qualitative Research

A winning strategy is based on more than numbers and statistics alone. For information that can’t be quantified, such as opinions or trends, marketers turn to qualitative research for answers.

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Best Practices for Conducting Customer Surveys

Surveying customers can provide valuable data for business, marketing, and sales strategy. Here’s how to do customer surveys right.

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