Measurement

Vanity Metrics: A Cautionary Tale

Avoid vanity metrics to save time, money, and ensure your marketing achieves your marketing goals.

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When Will I See Results on My Marketing?

Marketing takes time, but how much time? Here are a few factors for getting timely marketing results.

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More Accurate Measurement: Selecting Relevant Marketing Metrics

Many companies struggle to find a good way to prove the value of their marketing efforts. With the right marketing metrics, however, it’s easy to measure your results!

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White Papers

What are Marketing and Communications Worth? Measuring Results against Business Goals

In today’s tight economy, more business leaders say they want to see proof of marketing and communications results, but very few companies hold their marketing departments . . .

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