Social Advertising

Applying Social Marketing Principles to B2B Marketing

Marketing is about changing people’s behavior, so B2B marketing can learn from social marketing principles.

Continue Reading

How Behavior Change Happens: Four Models

Understanding behavior-change theories can help you better achieve your business objectives.

Continue Reading

The Ins and Outs of Cause Marketing

Cause marketing involves a partnership between a for-profit and a nonprofit organization that benefits both parties.

Continue Reading

Social Marketing: Testing, Dissemination, and Evaluation

Conducting and analyzing pre-implementation research and performing post-implementation evaluation are essential to social marketing campaign success.

Continue Reading

It Doesn't Have to be Pink: Using More Than Just Gender to Define Your Target Market

By utilizing only demographic research you are only seeing part of the picture when understanding your target market.

Continue Reading

Social Marketing Messaging, Materials, and Channel Selection

Developing messages, designing materials, and selecting channels are vital to the success of a social marketing campaign.

Continue Reading

Principles of Social Marketing

Social marketing is used by public health agencies to promote the adoption of healthy behaviors.

Continue Reading