White Papers

White Papers

Strategy & Planning Concepts

This white paper focuses on the concepts of planning and strategy. Planning is the ongoing management process of choosing the objectives to be achieved during a certain per . . .

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White Papers

Price-Setting for Company Growth: Pricing Strategy is Key

What is the optimal price for your product?

This is a difficult question to answer. Determining the most appropriate price for goods and services requires considerati . . .

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White Papers

Developing a Competitive Analysis that Works

Few companies have few or no competitors. Even if direct competition is meager, your organization competes with other alternatives in the same space and with the status quo . . .

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White Papers

Mergers and Acquisitions: The Role, Value, and Cost of Marketing and Communications

Corporate leaders, accountants, and attorneys who weigh merger and acquisition opportunities carefully consider balance sheets and potential organizational efficiencies. Ho . . .

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White Papers

What are Marketing and Communications Worth? Measuring Results against Business Goals

In today’s tight economy, more business leaders say they want to see proof of marketing and communications results, but very few companies hold their marketing departments . . .

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