White Papers

White Papers

How to Improve Your Company’s Marketing to Achieve Results

Ready to develop a real marketing function for your company for your sanity and the success of your business? This white paper is here to help. Let’s go through a quick mar . . .

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White Papers

Understanding E-mail Marketing Technology

E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send.

The good news? E-mail can have more impac . . .

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White Papers

E-Mail Marketing Best Practices

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think . . .

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White Papers

An Overview on Behavior-Change Marketing and How It Can Be Purposeful in B2B Marketing

The term “social marketing” has been skewed in recent years due to its frequent confusion with